THE EVERYDAY GURU

Researched and synthesized socio-cultural trends to identify consumer driven design opportunity, brand, and product line that addresses future consumer sentiments.

Challenge

To meet the needs of the consumer who believes in being the master of their own domain and cultivate their world. This movement derives from the desire to craft memories, driving people to make refined choices. The need for intimacy, warmth, and customization moves this lifestyle focused trend.

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